5 interviews, 54 survey responses.
Between January and March 2025 I interviewed 5 people, mostly people who don’t track what they watch, plus one Letterboxd user. I asked 7 questions, from how they keep track today to what makes them actually watch something a friend recommends. The survey got 54 responses.
What I found
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01
87%
use memory, notes or nothing. Only 9% use an app. Four of the five people I interviewed had never used one.
Most people don’t track what they watch, and most don’t know tracking apps exist.
“I didn’t think that there was a tracking app.”
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02
74%
Friend recommendations were the top source.
Friends are the main way people find what to watch, but who’s recommending matters.
“If there’s any input from someone I trust it makes an impact.”
-
03
“Sometimes I have a long list and forget who told me about it. It’s just a random list of titles that don’t mean much.”
Friends’ recommendations get lost.
-
04
“Chronic scroller. Jump from every TV app for 2 hours unless I have something recommended.”
Picking something means endless scrolling.
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05
61%
would join if a friend invited them.
People would join if their friends were there. That’s also the biggest risk.
“If a few of my friends used it first and I trusted their taste.”
“Don’t know many people who use anything else, so it doesn’t feel like I need to do it.”
One result surprised me. Seeing what friends are watching (30%) and episode discussion (24%) rated lowest of the 7 features I asked about, while personalised recommendations rated highest (67%).
