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Sunset

Designer and Developer Mac App AI Content Workflow

Problem

I make social posts for several apps. Keeping each one on brand and consistent took too long.

What I did

I designed and built a Mac app to run social media for my apps. It stores each app’s brand, uses templates to keep posts consistent, and turns an idea into posts with captions and music suggestions. I review, schedule on a timeline and export for TikTok, Instagram, X and YouTube Shorts.

Outcome

Used for Seen’s TikTok. Early posts got about 80 views. The top post has reached over 60,000 views and 2,000+ likes.

How It Works

From an idea to posts ready to export.

Built with: Swift · SQLite · Claude API

Screens show sample data.

  1. Brand and context

    Sunset stores the brand and context for each app. Every post starts there.

  2. Idea to drafts

    I type an idea. The AI turns it into posts with captions and music suggestions. Templates keep the posts consistent.

  3. Review

    I review every post before it is scheduled.

  4. Schedule and export

    I schedule posts on a timeline. Then I export them for TikTok, Instagram, X and YouTube Shorts.

  5. Learn from results

    Sunset shows which hooks get the most views, and turns that into ideas for the next post.

Checking what the AI made

The AI lists every step it took, with a tick or a warning. If it isn’t sure about something, it says so and asks. Here it matched Gomorrah to both a 2008 film and a 2014 series, and asks which one I meant. Nothing is posted until I approve it.

Sunset To check screen. A draft post sits next to a list of what the AI did, with a warning that asks which Gomorrah was meant.
Screens show sample data.

Seeing what works

Insights compares every post with my median views. Green bars are well above the median, grey are close to it, and orange are below. So colour shows good or bad rather than up or down. The cards at the top turn the data into one thing to repeat, one to change and one to stop.

Sunset Insights screen. Three cards at the top say what to repeat, change and stop. Below, each post has a bar comparing it with the median.

Today

The home screen shows what needs me today: drafts to check, posts due, and results to enter.

Sunset Today screen, showing the next post, drafts to check, posts due this week and results to enter.
Sunset To check screen in light mode. Sunset To check screen in dark mode.
Light and dark
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